Here are several ideas on how you can tackle the shortfall in your events budgets. One of the main methods is of course becoming more creative in how you look at the possibilities.
Since many of the event planners have shut their doors in the past two years, you have less competition and need to spend extra time working on discovering where your new clients might be. One idea is to visit with the hospitality offices at major hotels to find out what events they hosted in the past. Ask if the event has been rebooked and see if you can get a contact.
Don’t be surprised however if you see more independent event planners popping up because of the larger firms downsizing to accommodate the lack of business. Be sure you talk about your longevity and your past successes.
One of the main strategies is to always keep up with the current technology. Learn what can save you time and streamline your activities. Even though it is challenging to keep up, it’s the only way to stay competitive.
And then the basic concept of under promising and over delivering is essential. Go back to each of your clients and reinforce your relationships.
Sharyn Abbott 