It’s not likely that any audience will be drastically changed in one hour, one day or from any one presentation will change your audience long-term. But how can you ensure that your audience will be impacted from the program you have worked so hard to produce?
One of the biggest responses from audiences when asked what would make events more memorable and giving the ability to make positive changes they learned at an event was to take home the books, CD’s, DVD’s, Software, workbooks and adding coaching programs to their routine.
The challenge is that most event planners focus intently on creating the perfect event, but rarely do they have the opportunity to consider the long term effect they might have if they were only to consider what might make their program have a last effect.
Often speakers will dig deep to offer a discount on their products to make them available for the entire audience. This is one of the most often used practices. It is also possible to print custom orders of products so your audience will acknowledge your thoughtfulness.
Sharyn Abbott 