Blog Class

I am doing my first blog class this week. I am so hooked on blogging and the results of the blog in getting me exposure in the business community and globally.

I started converting my websites in November and tracked to see what made the most difference to gain visibility and traffic. After converting 24 websites and adding a couple more, I finally discovered a fail safe formula.

Within a month, I can have any website in the top 5% of all websites in the world. And I love sharing what I have learned so everyone else can learn to do the same thing.

So do you think conducting a class is the same as a speaking engagement? I do! As long as I have an audience, I consider it a speaking engagement. When I am in front of a group, I feel like I am on stage whether it is a small group of 10, like I expect on Friday, or a group of 2,500 like I talked to on the first cruise I spoke on.

I give the same level of performance no matter how large or small the audience might be.

When you find a topic you are excited about, speaking becomes second nature and more fun than you can imagine.

Making the Calls

This is the hardest task most speakers face. Without a doubt, it is the most difficult chore of all that we do as speakers.

I have many topics to speak about and therefore many people to approach with my various interests. Here are some of my target audiences:

• Realtor groups
• Corporate Sales teams
• Chamber of Commerces
• Women’s groups
• Business groups
• Outplacement groups
• Associations
• MeetUp groups
• Service organizations such as Rotary, Lions, Kiwanis & Soroptimists

I have no shortage of people to approach, but then again that’s part of the challenge. I have to narrow it down to stay focused.

Currently the groups that I have the most fun speaking to is the MeetUp groups. You can start your own and have your target audience come to you or you can attend MeetUp groups and find groups which have members who are your target audience.

I have found recently the people who attend the topic focused MeetUps are more receptive to actually continuing their education and paying for a product or service they need.

Those who I meet at Chamber functions rarely have a business plan or a marketing budget and somehow always manage to just limp along getting by month-to-month. They’re not much fun to work with since they rarely have any particular direction for their business.

Find your target audience and focus on how you can get yourself out there speaking at least once a week. When you get to the point when you have followers showing up who have heard you at previous engagements.