When speakers choose a title for their presentations, it tells the event planner what the topic is, possibly an attitude about their subject and often a distinction between the topic and the keynote speaker’s specific expertise.
The question then becomes, as an event planner, how do you choose a speaker based on their title? Does their title tell you enough for you to make a decision? If the title is all you have to base your decision, how often will you miss out a great presentation that would be perfect for your audience?
So, the title might not be eye-catching, but the content of the presentation might be exactly what you need. Then how do choose between the many titles that might appeal to you?
Obviously, you will want to have a conversation with the speaker, you’re going to want to know if the speaker is good at thinking on their feet. Even if the title is perfect, if the speaker isn’t capable of being flexible with your audience, it won’t matter how good the title might be.
Too often a speaker who has been on the circuit for a long period of time memorizes their presentation and avoids spontaneity. A speaker who is regimented will unquestionably diminish the success of your event.
Sharyn Abbott 